This week Louis Vuitton opened its new flagship branch and to call this a store, would be pure blasphemy in the eyes of luxury, design and fashion. The new Louis Vuitton location on London’s trendy Bond Street lives up to its Maison label and is absolutely more of an opulent, thoughtful mansion than just a space. The new London Louis Vuitton Maison is designed by architect Pete Marino, who is also the brains behind Louis Vuitton’s Champs-Élysées store.

The 1500 square store occupies a corner site at the junction of New Bond Street and Clifford Street. Set over three levels, the store incorporates Louis Vuitton heritage touches such as trunks and leather, as well as modern features including a LED staircase. It is designed to reflect the 21st century mood of London and bring together innovation, heritage and fashion. Marino’s master plan was to conceive the store as the home of a collector who loves only the best and most rare.

The ground floor is devoted to Louis Vuitton accessories and will include both original artworks from well-known names including, Richard Prince and Takashi Murakami, and exclusive products specially designed for the store. There are separate, circular zones for costume jewelry and sunglasses, and a private client room next to the high jewelry area.

Glass stairs to the lower ground floor open the way to the men’s universe, at the centre of which is the men’s club area where customers and their guests can relax.

The first floor is devoted to women’s wear and shoes, in several intimate areas with generous and luxurious changing rooms. Also here is the unique Library which will showcase the best of British contemporary Art Books and bespoke commissions by artists including Anish Kapoor, Chris Ofili and Gary Hume.

The store’s second floor is a separate, luxurious world – the private client suite, which can only be accessed by invitation.

If you’re in the area, you need to witness this master piece that is the new Louis Vuitton showcase on Bond Street.

http://www.louisvuitton.com/